INK&Ribbon
Digital Economists. Growth Marketers. Data-Informed Poets.
We partner with start-ups, scale-ups, and mid-sized companies to unlock their next stage of growth.
We are the marketing consultancy that CMOs love but CFOs adore.
Our Growth FrameworK
Phase 1 : Immersion
Seamlessly integrate into the company, gaining a comprehensive understanding of its culture, strategy, and operations.
Phase 2 : STRATEGIZE
Complete audit of current initiatives inc. SWOT analysis. Develop a detailed growth strategy and align on key objectives (OKRs) to ensure focused, measurable outcomes.
Phase 3 : Accelerate
Launch strategic growth initiatives, driving implementation and delivering quick wins that build momentum towards long-term success.
ServIces
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Tailored growth strategies aligned with business objectives, leveraging market insights and competitive analysis.
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Develop and execute customer acquisition strategies,including retention programs that enhance Customer Lifetime Value (CLV)
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Advice on implementing the optimal marketing technology stack to enhance automation, analytics, and campaign performance, ensuring seamless integration and scalability for sustained growth.
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From first click to long-term loyalty, we build connected journeys powered by a 360° customer view
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With over $200m in media managed over 10 years. We have developed scalable frameworks to deliver effective in-channel outcomes.
clients
Sony
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Morningstar
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Arootah
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Jellyfish
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WeTransfer
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Lexus & Toyota
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Legal & General Investments
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BigCommerce
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Fuzzy Pet Health
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GrowthDay
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Switch
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GlobeIn
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HumanCode
Sony 〰️ Morningstar 〰️ Arootah 〰️ Jellyfish 〰️ WeTransfer 〰️ Lexus & Toyota 〰️ Legal & General Investments 〰️ BigCommerce 〰️ Fuzzy Pet Health 〰️ GrowthDay 〰️ Switch 〰️ GlobeIn 〰️ HumanCode
Meet the Founder
At Ink & Ribbon, our team is small by design — it’s led by Greg Allum.
For over 15 years, I’ve helped start-ups, scale-ups, and Fortune 500 companies unlock measurable growth. From leading an 80 person marketing team at Stand Together to scaling ARR from $0 to $25M at venture-backed companies, to guiding global brands like Sony and ESPN+, my work has always centered on one thing: creating growth through clarity, creativity, and economic thinking.
I’m also a published author and MFA in Creative Writing (Poetry). Storytelling shapes the way I approach growth — blending data with design, performance with narrative. Marketing is both art and economics, and I build strategies that connect the two.
When you work with Ink & Ribbon, you’re not working with an agency machine. You’re working with a partner who’s been in the trenches, knows how to scale, and genuinely cares about delivering results your C-Suite, investors, and customers will love.
Contact us.
Use the form below to get in touch and we’ll reach out to schedule a call.
Alternatively, call 510-282 4412.